Add all rim ingredients to a shallow dish and combine. Coat the rim of 2 cocktail glasses with lime juice and submerge in the mixture. Fill with ice and set aside.
Add tequila, spiced apple cider, lime juice and maple syrup to a cocktail shaker with ice and shake until chilled. Strain into prepared cocktail glasses. If desired, garnish with an apple slice, thyme sprig and cinnamon stick.